Cocktail material

Seeking inspiration from the traditional 1929 love song Lágrimas Negras by Miguel Matamoros, Black Tears is a Cuban spiced rum targeting a younger audience. The rum, which aims to replicate Paradiso Distillery’s legendary Vigia Rum, mixes Cuban traditions with the rebellious attitude of a new and young Cuba, rooted in street art and urban vibes.

Client

The Island Rum Company

Year

2016

Project scope

Branding · Packaging · Illustration

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