Penny saved, penny gained
The new Duvi brand system is based on a softer palette which truly complements the people-focused approach that characterises the company’s values and ethos. The brand look & feel, articulated around friendly typography and illustrations, takes a stab at the serious and conventional brand styles their competitors adopt. After all, if life truly starts at 60, why not make it optimistic and colourful?
Identity · Branding · Naming