Penny saved, penny gained

The new Duvi brand system is based on a softer palette which truly complements the people-focused approach that characterises the company’s values and ethos. The brand look & feel, articulated around friendly typography and illustrations, takes a stab at the serious and conventional brand styles their competitors adopt. After all, if life truly starts at 60, why not make it optimistic and colourful?

Client

Duvi Pensjon

Year

2018

Project scope

Identity · Branding · Naming

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