Head

The WorldCup Rebels is Head’s most iconic skying range – as it endorses the disciplines’ best athletes, from Mowinckel to Pinturault. Born an outsider brand, the WorldCup Rebel has outgrown its competition over the last decade to become the most represented brand on the FIS podiums, without losing any of its original attitude but by adding a touch of maturity to its graphic system, brand asset and tone of voice.

Client

Head

Year

2018

Project scope

Strategy · Identity · Typography · Illustration · Copywriting

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